Design Process

1. Overview

Problem

Climate change stands as one of the most urgent issues that calls for immediate action. Yet, many lack the motivation and knowledge needed to embrace a sustainable lifestyle and alter ingrained habits.

Context

Research displayed that 77% of individuals surveyed want to learn how to live more sustainably.

51% of people indicated that not having enough information is the biggest barrier to the adoption of a more sustainable lifestyle.

How might we help people stay informed and motivated to achieve sustainability goals in order to maintain a sustainable lifestyle?

2. Discovery

Background Research

To gain a deeper understanding of how individuals navigate specific barriers, challenges, motivations and incentives, 20 individuals were surveyed.

User Interviews

User interviews were conducted to gain further insight into their experiences, barriers, and motivations relating to sustainability practices, as well as their attitudes towards gamification as a tool for driving behavior change.

3. Define

Personas

User Flows

Task Flow 1: To acquire points by completing sustainability goals

Task Flow 2: To redeem rewards with earned points

4. Design

The app's key features are tailored to meet users' design needs and motivations identified through primary research, including surveys and interviews:

1. Access to Information: Users need clear and comprehensive knowledge about sustainability practices.

2. Social Interaction: Users desire community engagement and connection with peers.

3. Motivation and Encouragement: Users seek ongoing motivation to achieve their sustainability goals.

4. Recognition of Efforts: Users want their accomplishments acknowledged and rewarded.

5. Accountability: Users need a way to stay accountable for their commitments to sustainable actions.

Initial Wireframes

Usability Testing

Rapid-testing was conducted to test the usability and to gain feedback.

Key screening questions:

1. Which part of the screen is the most difficult to navigate?

2. What are some features that you feel like are inaccessible?

3. Does every screen feel intuitive to you?

4. Does each screen make you want to complete the sustainability goals?

Refinements and Usability Testing

Delivery

The Solution

5. Key Learnings

Reflection

My decision to create this gamified sustainability tracker app was driven by an immense passion for the environment and a deep desire to empower others to make sustainable choices. I believe that by infusing gamification into the app, we can ignite an emotional connection to sustainability and provide users with the motivation they need to stay committed to making a positive impact on our planet.

This app serves as a powerful tool to foster a sense of purpose and pride in each user's sustainability journey. By turning sustainable actions into a fun and interactive experience, I aim to inspire and engage users on a deeper level.

Next Steps

1. Exploring integration with smart devices and technologies, such as wearables or smart home systems, can provide users with real-time data and personalized insights, seamlessly integrating sustainability into their daily routines.

2. Partnering with local governments and community programs can provide users with information and opportunities to participate in local sustainability initiatives.