Jaded London Website Redesign
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This project reimagines the digital presence of Jaded London, aligning its bold, trend-forward identity with an elevated, user-centric interface. Inspired by the brand’s rebellious edge and eclectic aesthetic, the new layout features immersive visuals, streamlined shopping flows, and editorial-style content that reflects the energy of London streetwear culture.
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Brand Design, Graphic Design, Web Design
Ideation
The moodboard points toward a digital-first, culturally savvy brand identity—intentionally loud, proudly weird, and designed to disrupt.
The color palette is unapologetically vibrant, with electric tones like neon pink (#FF89FF), safety orange (#FF4F2D), bright cornflower blue (#7894FF), and pastel lavender (#E6EBFF). These choices balance playfulness with high-impact visual tension, echoing digital-age maximalism and experimental fashion.
